31 New Age Jobs That Didn’t Exist 20 Years Ago

Green Marketing

17. Green Marketing

While green designers focus on improving a company’s internal sustainability practices, green marketing is in charge of communicating these green initiatives to potential customers. As more and more customers are choosing to support sustainable businesses, the demand for green marketers has witnessed a rise. 

These marketers focus specifically on highlighting the environmentally-friendly aspects of a brand – be it eco-friendly materials, production methods, the brand’s support of a green NGO, and more.
The trick is to effectively convey these green practices in ad campaigns, social media messages, and marketing messages, and this is what green marketers are hired to do. 

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